If your website has been around for a year or longer, it is time to consider updating it. Once you decide to do this, make sure that you also upgrade your newsletter, blog etc. As well as ensuring that your search engine optimization (SEO) tools (e.g. Keywords) is working for your website. Make sure that your home business start up website is also pleasing to look at and easy to navigate.
Working Out A Plan of Action For Your Home Business Start Up
Include actually checking the content of your website to the images used in your Plan of Action. Also be confident that the product/services you wish to sell is up to date and people will actually want to buy.
When I taught school at the secondary level, I was always surprised that many teachers would dish up the same content and teach it in the same way, year after year. During the Christmas break, I always spent much of my time setting up new projects and systems to ensure that they remained interesting, relevant and exciting (yes…exciting! How many teachers consider that?)
Home Page Sales
The home page on your website, is the most important page on your website. This is where viewers see what the website is about ad make a decision whether or not they will continue looking through your website. It can be difficult to market, promote and sell a product from the home page. Rather visitors are directed via links to other pages where product is offered for sale. Consequently many people develop Landing Pages whose main objective is to sell a single product.
In your plan, be sure that you know what actions you want viewers to take. If you are not sure, viewers will not be sure either! Your prime goal may be to harvest names to create a list or having leave a comment in your blog.
If selling is your prime consideration of your business website, then a Landing Page can come in handy; or perhaps you will compose a flyer (sales letter) to send out via your autoresponder).
Recently I was promoting a $55 product via a flyer sent through my Autoresponder. A viewer showed my work to another person and they contacted me to see if I could do something for their specific needs (rather than exactly what I was offering). This led to a $1,000 order for a special design (I am an artist)!
I am a great believer in Freebies to capture the attention of potential clients. If the freebie is associated to the product and viewers can see just how relevant it is, they are much more likely to purchase the product after assessing the freebie. I offered a double CD on ‘How to Write and Market an EBook’ and had over 200 requests. This has now provided me with a list that I can market to on anything relating to writing as a business opportunity.
To sell a product online, you have to market it online. Your website, blog, autoresponder, email, newsletter, forum etc all need to be used for the marketing and promoting of your product.
But here is a tip; to make the viewer even more interested in what you are selling, ensure that you share some really important and valuable information with them that they are not likely to know about. This establishes your credibility and demonstrates your expertise, while at the same time setting up a level of trust between you and the potential buyer.