Category Archives: Advertising

Following on from my theme of examining the effect of your correspondence on your home business start up reputation,
your advertising material and marketing emails can still be seen as the face of your business.

If you are investing in advertising material are you leaving it all to the experts? My experiences with some ‘experts’ have not been pretty, so I offer a few comments and some pertinent questions that may save you from the mistakes I made.

Have you thought about the characteristics of the ideal customer for your home business start up? What messages are being conveyed to them?  When you read the material does it ‘sit right’ with your business ethics?