Category Archives: Target Customers

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How to approach China market: who/where is your target customer?

Comment by Barbara Gabogrecan
Home Business start up operators usually do not consider global markets, however to some, this is their target market right from the commencement of their business. I cannot recommend more highly that you create an alliance with a business person from the country you are targeting. Whether they live in your country or not, they need to have a full understanding of the culture and regulations of the country you intend doing business with.
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Just as imagine practicing archery with your eyes closed or throwing a football with a blindfold on, doing business without knowing what your target market is will waste your customer resources, your capital, and your manpower and material resources.

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